Faktor-faktor yang Mempengaruhi Pendapatan UMKM Pengguna Layanan Online Food Delivery di Kota Bandar Lampung
DOI:
https://doi.org/10.25181/jofsa.v8i1.3975Keywords:
Covid-19, Online Food Delivery, UMKMAbstract
During the post-pandemic period, many MSMEs in Bandar Lampung still use online food delivery services, because these services are a way for sellers to increase revenue. Consumer behavior has also begun to take its shape since the Covid-19 pandemic, namely shopping habits through online media. Therefore, further research is needed related to the analysis of factors affecting the income of culinary MSMEs using online food delivery services in Bandar Lampung City, to see how it would develop in the post-pandemic period. This research was conducted at 58 culinary MSME outlets, namely meatballs and geprek chicken in Bandar Lampung, which employ online food delivery services (GoFood) with a minimum criteria of 4.3 star rating. The data analysis methods used in this study are descriptive analysis method, income analysis, and multiple linear regression analysis. The results showed that the factors that have the most influence on the income of culinary MSMEs using online food delivery services are price and number of orders.Downloads
References
Amri, A. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Journal Brand, 123–130.
Garfinkel. (2024). What is Ideal Average Google Review Star Ranking?.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Gulbransen. (2014). Penjelasan Peringkat Bintang 4,5: Mengapa ini Lebih Kuat dari Bintang 5. https://www-getweave-com.
Khasan, U., ; Muttaqin, I. A ; Sihabudin, M. A ; Khofifah, M. D. ; Amelia, R. R. ; Prayoga, R. A., ; Purbowo. (2024). Analisis Perilaku Konsumen dalam Memutuskan Pembelian secara Online pada E-Commerce Shopee. Agrimics Journal, 1(1), 15–24.
Mahmud. (2011). Metode Penelitian Pendidikan. Bandung. Pustaka Setia.
Panuhun. (2012). Daging Sebagai Protein Hewani yang Aman, Sehat, Utuh, dan Halal. http://dagingsapi/protein/panuhun.html.
Sari. (2022). Analisis Pendapatan dan Faktor-Faktor Yang Mempengaruhi Penggunaan Layanan Online Food Delivery di Kota Bandar Lampung. Politeknik Negeri Lampung.
Saty, F. M.; Apriyani, M.,; Supriyatna, A. . (2018). Persepsi Pelaku UMKM terhadap Penerapan e-Bisnis Pertanian di Bandar Lampung. Prosiding Seminar Nasional Pengembangan Teknologi Pertanian VII, 1–7.
Situmorang. (2010). Data Penelitian; Menggunakan Program SPSS. USU Press.
Yeo, V. C. S.,; Goh, S. K.,; dan Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35(11), 150–162.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of Food System and Agribusiness
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
With the receipt of the article by the Journal of Food System and Agribusiness Editorial Board and the decision to be published, then the copyright regarding the article will be diverted to the Journal of Food System and Agribusiness.
Politeknik Negeri Lampung as the publisher of the Journal of Food System and Agribusiness holds the copyright regarding all the published articles in this journal.
Politeknik Negeri Lampung has the right to multiply and distribute the article and every author is not allowed to publish the same article that was published in this journal.
The manuscript authenticity and copyright statement submission can be downloaded ON THIS FORM. Fill out the form and submit as a supplementary file.
All publications by Journal of Food System and Agribusiness is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.
