Strategi Pemasaran Benih Padi Studi Kasus di PT Bcg (Persero) Ubr V Kabupaten Lampung Timur

Authors

  • Dina Aprianti Politeknik Negeri Lampung
  • Nurman Abdul Hakim
  • Dayang Berliana

DOI:

https://doi.org/10.25181/jofsa.v3i1.1551

Abstract

The author's goal is to identify internal factors in the form of strengths and weaknesses as well as external factors in the form of opportunities and threats in marketing rice seeds at PT BCG, analyzing the marketing strategies of rice seeds most appropriate to achieve the sales volume of rice seeds and expanding the distribution area at PT BCG. The data used are of two types, namely quantitative and qualitative data obtained directly. Results and discussion concluded that internal factors affecting rice seed marketing included strength factors, namely large land area and weaknesses, namely the number of human resources in production which were still lacking and were still done manually, while external marketing factors for opportunity factors were good support from surrounding communities in seed business for the welfare of farmers as consumers and the threat factor is competitors in the same business. Companies need to collaborate with fellow producers in meeting the needs of consumers, the company applies friendly and courteous servicesto consumers, the company needs the application of agricultural tools in producing seeds, the company needs to open a branch selling new products, the company is able to increase business capital, and the company uses packaging that is not easily damaged and airtight material (polyethylene plastic). determining the value or weight rating for strengths of 0.21, then weaknesses of 0.09 then opportunities of 0.26, and threats of 0.14.                        

Downloads

Download data is not yet available.

References

Hardiyanti,S, Hanung Ismono, dan Suriaty Situmorang, S. (2010) Analisis Efisiensi Produksi Dan Pemasaran Benih Padi Inbrida Varietas Ciherang Di Kabupaten Lampung Tengah. Universitas Lampung.

Kementerian Pertanian (2018) Statistik Konsumsi Pangan. Indonesia.

Muhammad Yusuf Anwar (2017) Strategi pemasaran kancing kerang ( shell button ) melalui analisis swot pada pt. bnb international bau-bau sulawesi tenggara. Universitas Hasanuddin. Makassar.

Kusnanto, E. M. & S. K. (2016) ‘Analisis Pemasaran Padi di Desa Raja Bejamu Kecamatan Sinaboi Kabupaten Rokan Hilir (Kusnanto, Evy Maharani & Shorea Khaswarina)’, Pekbis Jurnal, Vol 8, pp. 14–23.

Rangkuti, F. (2002) Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: Gramedia.

Sri yati prawitasari (2010) BERDAYA SAING ( Studi pada Dealer Honda Tunggul Sakti di Semarang ).

Published

2020-02-03

How to Cite

Aprianti, D., Hakim, N. A., & Berliana, D. (2020). Strategi Pemasaran Benih Padi Studi Kasus di PT Bcg (Persero) Ubr V Kabupaten Lampung Timur. Journal of Food System and Agribusiness, 3(1), 24-30. https://doi.org/10.25181/jofsa.v3i1.1551

Issue

Section

Artikel