ANALISIS PEMASARAN GULA AREN DI KABUPATEN REJANG LEBONG PROVINSI BENGKULU

Authors

  • Novia fitri yanti Magister Agribisnis Universitas Lampung
  • Suharno Suharno Magister Agribisnis Universitas Lampung
  • Harianto Harianto Magister Agribisnis Universitas Lampung

DOI:

https://doi.org/10.25181/jofsa.v2i1.1108

Abstract

Palm sugar is one of the important commodities that are able to sustain the economy of rural community. The community of central palm sugar is usually constrained by market information that affects the welfare of sugar palm producers. The purposes of this research are to observe marketing channels and marketing performance efficiency and to analyze factors influencing producers to choose marketing channel of palm sugar in Bengkulu Province. The result of this research shows there are 5 marketing channels of palm sugar in Bengkulu Province. Measurement of marketing performance efficiency by using margin analysis indicator, farmer's share and r/c ratio, found that efficient channel model with the indicator is channel 4 (Producers-Big Collector in the village-Consumer Outside of the province) and channel 5 (Producers - Big Collector in the village - Retailer local - Local consumers). Factors influencing craftsmen choosing marketing channels were analyzed by using binary logistic regression and it was found that factor of production quantity, sugar price and existence of debt bondage significantly influence producers in choosing marketing channel.Keywords: palm sugar, marketing efficiency, marketing chooice, binary logistic

Downloads

Download data is not yet available.

References

Asmarantaka, R. W. (2012). Pemasaran agribisnis (agrimarketing).

Badan Pusat Statistik Bengkulu. (2015). Provinsi Bengkulu dalam Angka Tahun 2015. Bengkulu. Indonesia.

Hosmer Jr, D. W., Lemeshow, S., & Sturdivant, R. X. (2013). Applied logistic regression (Vol. 398). John Wiley & Sons.

Vanany, I., Zailani, S., & Pujawan, N. (2009). Supply chain risk management: literature review and future research. International Journal of Information Systems and Supply Chain Management (IJISSCM), 2(1), 16-33.

Saragih, B., Jaya, U., Palupi, P. S., & Dabukke, F. B. (2010). Suara agribisnis: kumpulan pemikiran Bungaran Saragih. Permata Wacana Lestari.

Zulkarnain, Z. (2017). Analisis Strategi Pengembangan Pemasaran dan Nilai Tambah Tiwul Instan. Journal of Food System and Agribusiness (JoFSA), 1(1), 1–11. Retrieved from http://jurnal.polinela-srv.id/index.php/JOFSA/article/view/79

Downloads

Published

2019-04-22

How to Cite

yanti, N. fitri, Suharno, S., & Harianto, H. (2019). ANALISIS PEMASARAN GULA AREN DI KABUPATEN REJANG LEBONG PROVINSI BENGKULU. Journal of Food System and Agribusiness, 2(1). https://doi.org/10.25181/jofsa.v2i1.1108

Issue

Volume 2 Nomor 1 Tahun 2018

Section

Artikel

License

With the receipt of the article by the Journal of Food System and Agribusiness Editorial Board and the decision to be published, then the copyright regarding the article will be diverted to the Journal of Food System and Agribusiness.

Politeknik Negeri Lampung as the publisher of the Journal of Food System and Agribusiness holds the copyright regarding all the published articles in this journal. 

Politeknik Negeri Lampung has the right to multiply and distribute the article and every author is not allowed to publish the same article that was published in this journal.

The manuscript authenticity and copyright statement submission can be downloaded ON THIS FORM. Fill out the form and submit as a supplementary file.

Lisensi Creative Commons

All publications by Journal of Food System and Agribusiness is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.