Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung

Authors

  • Sutarni Sutarni Politeknik negeri lampung
  • Teguh Budi Trisnanto
  • Bina Unteawati

DOI:

https://doi.org/10.25181/jppt.v17i3.337

Keywords:

attributes, labels, preferences, conjoint, organic farming

Abstract

Specific Objectives of this research are: (1) analyze the attributes of organic agricultural products desired by consumers, (2) analyze the consumer preference for organic food product attributes, this research will be carried out in Bandar Lampung Supermarkets. The choice of location is done intentionally (purposive). Samples were taken as many as 30 respondents who consume organic agricultural products. The analytical method used, namely: Conjoint analysis, valuation of non-market value approach; contigensi valuation method (CVM). Research results show (1) A very important factor in the purchase of organic agricultural products is the first factor, namely: certificate of organic products labeled (for organic certification) reached 54.217%, the second factor is the availability or stock of organic products in the Supermarket (17.419%), the third factor is the packaging of organic agricultural products  (14.237%), and the last factor is the price of agricultural products (14.127), (2) Consumers prefer lower prices on organic products, organic agricultural products labeled (there is organic certificate of agencies or institutions), the availability or many stock of goods , and attractive packaging using sealed plastic and tidy.

Downloads

Download data is not yet available.

Author Biography

Sutarni Sutarni, Politeknik negeri lampung

Ps agribisnis lektor kepala 3d

References

Astari, H.M. 2012. Preferensi konsumen Swalayan Terhadap Kangkung Organik di Purwokerto Kabupaten Banyumas. Tesis Pasca Sarjana Sosial Ekonomi/Agribisnis Universitas jenderal Soedirman. Semarang.

Damayanty, R. 2009. Analisis Prefrensi Konsumen Wortel Organik Amani Mastra di Foodmart Ekalokasari. Skripsi Manajemen Agribisnis Fakultas Pertanian IPB. Bogor.

Fauzi, A. 2006. Ekonomi Sumber Daya Alam dan lingkungan. PT Gramedia Pustaka Utama. Jakarta.

Ghozali, I. 2006. Aplikasi Analisis Multivariate dengan program SPSS. Badan Penerbit Universitas Diponegoro. Semarang.

Gani, A.A., 2008. Analisis Koparatif Pendapatan Kopi Organik dan Petani Kopi Anorganik di Dataran Tinggi Gayo Nanggroe Aceh Darussalam. Jurnal Esai, Vol. 2 No. 2 Juli 2008. Jurusan Ekonomi dan Bisnis Polinela. Bandar Lampung.

Muljaningsih, S. 2011. Preferensi Konsumen Dan Produsen Produk organic di Indonesia. Jurnal Wacana.Vol. 14, No 4 2011. PS Kajian Lingkungan dan Pembangunan Program Pascasarjana Universitas Brawijaya. Semarang.

Sutarni. 2010. Dampak Introduksi Teknologi Benih Unggul Hibrida terhadap efsiensi padi sawah di Kabupaten Lampung Tengah Propinsi Lampung. Tesis Pasca Sarjana Universitas Lampung. Bandar Lampung.

Sayekti, D.W. 2009. Preferensi Konsumen Terhadap Bihun di Kota Bandar Lampung dan Metro. Jurnal Sosio Ekonomika Vol. 15 No. 2 Desember 2009. Bandar Lampung.

Sugiarto, D. Siagian, L.S. Sunarto dan D.S. Oetomo. 2003. Teknik Sampling. Gramedia Pustaka Utama. Jakarta.

Susanto, Rachman. 2002. Penerapan Pertanian Organik, Pemasyarakatan dan Pengembangannya. Kanisius. Yogyakarta.

Suardika, I.M.P.. Ambarawati, I.G.A.A.,. Sukaatmadja, I.P., 2014. Analisis Perilaku Konsumen terhadap Keputusan Pembelian Sayur Organik CV Golden Leaf Farm Bali. Jurnal Manajemen Agribisnis Vol. 2, No. 1, Mei 2014 ISSN: 2355-0759. Studi Magister Agribisnis, Program Pascasarjana, Universitas Udayana.

Suhartini.,2008. Sustainable organic rice System In Sragen Malang. www.searce.org/web/e-library//thesis-abstrak.suhartini.pdf-filiphina.mirip.

Widani, Isna. 2009. Preferensi konsumen Terhadap Beras Organik di kota Yogyakarta. Tesis Pasca Sarjana Ekonomi Pertanian UGM. Yogyakarta.

Published

2018-01-22

How to Cite

Sutarni, S., Trisnanto, T. B., & Unteawati, B. (2018). Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung. Jurnal Penelitian Pertanian Terapan, 17(3), 203-211. https://doi.org/10.25181/jppt.v17i3.337

Issue

Section

Artikel