Faktor-Faktor Kesediaan Untuk Membayar Beras Kemasan Pada Pasar Swalayan

Authors

  • Ismalia Afriani STIPER Dharma Wacana Metro Jln. Kenanga No. 3 Mulyojati Metro
  • Ainul Mardliyah STIPER Dharma Wacana Metro Jln. Kenanga No. 3 Mulyojati Metro
  • Supriyadi Supriyadi STIPER Dharma Wacana Metro Jln. Kenanga No. 3 Mulyojati Metro

DOI:

https://doi.org/10.25181/jppt.v19i2.1448

Keywords:

packaging rice, supermarkets, willingness to pay

Abstract

The Change of people's shopping preference from traditional markets to shopping centers and modern markets are strongly facilitated by the development of modern markets (small, medium and large retail). This condition contributes the increasingly marketing of labeled packaged rice which offered by the modern market. The purpose of this study is to determine the factors that influence consumers' willingness to pay for packaged rice at supermarkets. The study was conducted for 4 months in June - September in the City of Bandar Lampung, Lampung Province, using the survey method. The research location was chosen purposively, at the Chandra supermarket and Giant Bandar Lampung. The sampling method used in this study is judgment sampling. The method of analysis has done using logistic regression analysis. The results showed that the factors that influence willingness to pay are bidding price, income and comfort factors. The highest value of odds ratio is owned by income factor which means that consumers who have higher income have the opportunity to buy packaged rice at supermarkets

Downloads

Download data is not yet available.

References

Agresti, A. 2010. Analysis of Ordinal Categorical Data, John Wiley & Sons, INC. doi:

1002/9780470594001.

Cole, T. J. 2007. Applied logistic regression. D. W. Hosmer and S. Lemeshow, Wiley, New York, 1989.

Statistics in Medicine, 10(7), pp. 1162–1163. doi: 10.1002/sim.4780100718.

Dabholkar, P.A. and Bagozzi, R.P. 2002. An Attitudinal Model of Technology Based Self-Service:

Moderating Effects of Consumer Traits and Situational Factors. Journal of the Academy of

Marketing Science. 30(3), Pp. 184-201.

Dedi, R. 2011. Analisis Ekonometrika & Runtun Waktu Terapan dengan R. Yogyakarta.

Eviyati, R. and dan Siti Wahyuni. 2015. Kepuasan Konsumen Terhadap Pemilihan Kualitas Dan Rasa Beras.

Jurnal Agrijati, 28(1), pp. 1–19.

Flowerdew, R., dan D. M. 2013. Methods in Human Geography A guide for students doing a research

project. 2nd Editio. London: Routledge Taylor and Francis. Available at:

https://www.taylorfrancis.com/books/e/9781315837277.

Hurlock, E.B. 2002. Psikologi Perkembangan (Ed. ke-5). Erlangga Jakarta.

Indiastuti, R., Hastuti, F. and Azis, Y. 2008. Analisis Keberlanjutan Pasar Tradisional dalam Iklim

Persaingan Usaha yang Dinamis di Kota Bandung. Sosiohumaniora, 10(2), pp. 17–37.

Kantohe, J. and Karuntu, M. 2014. Faktor-Faktor yang Mempengaruhi Konsumen dalam Berbelanja pada

Fiesta Pasar Swalayan Manado. Journal EMBA, 2(1), pp. 66–77.

Mufidah, N. L. 2006. Pola Konsumsi Masyarakat Perkotaan: Studi Deskriptif Pemanfaatan Foodcourt oleh

Keluarga. Biokultur, (2), pp. 157–178. Available at: http://journal.unair.ac.id/filerPDF/05 jurnal nur

lailatul----Pola pemanfaatan Foodcourt oleh Keluarga.pdf.

Murti, J., Aji, M. and Widodo, A. 2010. Kabupaten Jember Dan Faktor Yang Mempengaruhinya. 4(3).

Nielsen, A. 2010. Laporan Pertumbuhan Ritel Modern dan Dampaknya terhadap Ritel Tradisional. Jakarta.

Raharjani, J. 2005. Keputusan, Mempengaruhi Pasar, Pemilihan Kasus, Studi Pasar, Pada Kawasan, Di

Simpang, Seputar Semarang, Lima Raharjani, Jeni. Jurnal Studi Manajemen & Organisasi, 2, pp. 1–

Rusham, R. 2016. Analisis Dampak Pertumbuhan Pasar Moderen Terhadap Eksistensi Pasar Tradisional Di

Kabupaten Bekasi. Ilmiah Ekonomi Manajemen Dan Kewirausahaan ‘Optimal. 10(2), pp. 153–166.

Sumarwan, U. 2011. Prilaku Konsumen. Edisi kedua. Bogor: Ghalia Indonesia.

Swastha, B. dan Irawan. 2011. Manajemen Pemasaran Modern. Liberty; Yogyakarta.

World Bank. 2007. Horticultural Producers and Supermarket Development in Indonesia. Jakarta: The World

Bank Office.

Downloads

Published

2020-01-13

How to Cite

Afriani, I., Mardliyah, A., & Supriyadi, S. (2020). Faktor-Faktor Kesediaan Untuk Membayar Beras Kemasan Pada Pasar Swalayan. Jurnal Penelitian Pertanian Terapan, 19(2), 132-140. https://doi.org/10.25181/jppt.v19i2.1448

Issue

Vol. 19 No. 2 (2019)

Section

Artikel

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Lisensi Creative Commons