Strategi Pengembangan Agribisnis Teh PT Perkebunan Tambi Kabupaten Wonosobo
DOI:
https://doi.org/10.25181/jppt.v19i1.1395Keywords:
Development, Plantation, PT Tambi Plantation, Strategy, TeaAbstract
This research aims to 1) Know the strengths and weaknesses as well as opportunities and threats of internal and external factors at Tambi Plantation, Wonosobo Regency. 2) Formulating alternative choices of tea business development strategies that can be recommended at PT Tambi Plantation, Wonosobo Regency. The implementation of this study began in February until March 2019 and the research location was at PT Perkebunan Tambi. The data analysis technique in this study uses the IFE, EFE, IE, SWOT and QSPM matrices. The results of this study are PT Perkebunan Tambi has 10 strength factors, 5 weakness factors, 7 opportunity factors and 5 threat factors faced by the company and 10 alternative development strategies are recommended for the company.Downloads
References
Atman. 2011. Dukungan Teknologi Pengembangan Ubi Kayu Di Sumatera Barat. Jurnal Penelitian
Pertanian Terapan, 11 (2): 58–68.
BPS [Badan Pusat Statistika]. 2018. Laju Pertumbuhan PDB Seri 2010 Pada Tahun 2016-2017.
http://www.bps.go.id. [10 Desember 2018]
David,F, R. 2009. Manajemen Strategis Konsep, Buku 1, Edisi 12. Jakarta: Selemba Empat.
Laura, R. B. 2010. Analisis Strategi Pemasaran Pasta Ubi Jalar PT Galih Estetika Kuningan Jawa Barat.
Institut Pertanian Bogor. Bogor.
Nazir, M. 2009. Metode Penelitian Cetakan Ketujuh. Bogor: Ghalia Indonesia.
Nurunisa, V., dan Baga, M. 2011. Analisis Daya Saing Dan Strategi Pengembangan Teh Indonesia. Jurnal
Forum Agribisnis, 2 (1): 33–52.
Raco, J. R. 2010. Metode Penelitian Kulitatif. Jakarta: PT Gramedia Widiasarana Indonesia.
Saragih, B. dan Sipayung, T. 2006. Pembangunan Agroindustri Sebagai Strategi Industrialisasi Di
Indonesia. Manado: Konres ISEI.
Sihaloho, Tiur Mariani. 2009. Strategi Pengembangan Agribisnis Kopi Di Kabupaten Humbang Hasundutan
Sumatera Utara. Institut Pertanian Bogor. Bogor.
Sinaga, S.E. 2008. Strategi Pengembangan Ekspor Teh Hitam Pada Perkebunan Gunung Mas PTPN VIII
Bogor, Jawa Barat. Institut Pertanian Bogor. Bogor.
Wiedjarnarko, S., Miftah, A. dan Syahbana. 2015. Strategi Distribusi Produk Teh Siap Saji. Jurnal
Manajemen dan Agribisnis, 12 (1): 68–77.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.