Strategi Pengembangan Agribisnis Teh PT Perkebunan Tambi Kabupaten Wonosobo

Authors

  • Satria Eka Pratama Program Studi Agribisnis Fakultas Pertanian dan Bisnis Universitas Kristen Satya Wacana
  • Hendrik Johannes Nadapdap Program Studi Agribisnis Fakultas Pertanian dan Bisnis Universitas Kristen Satya Wacana

DOI:

https://doi.org/10.25181/jppt.v19i1.1395

Keywords:

Development, Plantation, PT Tambi Plantation, Strategy, Tea

Abstract

This research aims to 1) Know the strengths and weaknesses as well as opportunities and threats of internal and external factors at Tambi Plantation, Wonosobo Regency. 2) Formulating alternative choices of tea business development strategies that can be recommended at PT Tambi Plantation, Wonosobo Regency. The implementation of this study began in February until March 2019 and the research location was at PT Perkebunan Tambi. The data analysis technique in this study uses the IFE, EFE, IE, SWOT and QSPM matrices. The results of this study are PT Perkebunan Tambi has 10 strength factors, 5 weakness factors, 7 opportunity factors and 5 threat factors faced by the company and 10 alternative development strategies are recommended for the company.

Downloads

Download data is not yet available.

References

Atman. 2011. Dukungan Teknologi Pengembangan Ubi Kayu Di Sumatera Barat. Jurnal Penelitian

Pertanian Terapan, 11 (2): 58–68.

BPS [Badan Pusat Statistika]. 2018. Laju Pertumbuhan PDB Seri 2010 Pada Tahun 2016-2017.

http://www.bps.go.id. [10 Desember 2018]

David,F, R. 2009. Manajemen Strategis Konsep, Buku 1, Edisi 12. Jakarta: Selemba Empat.

Laura, R. B. 2010. Analisis Strategi Pemasaran Pasta Ubi Jalar PT Galih Estetika Kuningan Jawa Barat.

Institut Pertanian Bogor. Bogor.

Nazir, M. 2009. Metode Penelitian Cetakan Ketujuh. Bogor: Ghalia Indonesia.

Nurunisa, V., dan Baga, M. 2011. Analisis Daya Saing Dan Strategi Pengembangan Teh Indonesia. Jurnal

Forum Agribisnis, 2 (1): 33–52.

Raco, J. R. 2010. Metode Penelitian Kulitatif. Jakarta: PT Gramedia Widiasarana Indonesia.

Saragih, B. dan Sipayung, T. 2006. Pembangunan Agroindustri Sebagai Strategi Industrialisasi Di

Indonesia. Manado: Konres ISEI.

Sihaloho, Tiur Mariani. 2009. Strategi Pengembangan Agribisnis Kopi Di Kabupaten Humbang Hasundutan

Sumatera Utara. Institut Pertanian Bogor. Bogor.

Sinaga, S.E. 2008. Strategi Pengembangan Ekspor Teh Hitam Pada Perkebunan Gunung Mas PTPN VIII

Bogor, Jawa Barat. Institut Pertanian Bogor. Bogor.

Wiedjarnarko, S., Miftah, A. dan Syahbana. 2015. Strategi Distribusi Produk Teh Siap Saji. Jurnal

Manajemen dan Agribisnis, 12 (1): 68–77.

Downloads

Published

2019-10-23

How to Cite

Pratama, S. E., & Nadapdap, H. J. (2019). Strategi Pengembangan Agribisnis Teh PT Perkebunan Tambi Kabupaten Wonosobo. Jurnal Penelitian Pertanian Terapan, 19(1), 19-29. https://doi.org/10.25181/jppt.v19i1.1395

Issue

Section

Artikel