Faktor-Faktor yang Memengaruhi Pemilihan Sistem Penjualan Ubi Jalar di Kecamatan Sidorejo Kabupaten Magetan

Fuad  Hasan; Anjany Fiddaaroini; Taufik  Rizal Dwi Adi Nugroho

doi:10.25181/jofsa.v9i1.3979

Authors

Fuad Hasan Universitas Trunojoyo Madura
Anjany Fiddaaroini Universitas Trunojoyo Madura
Taufik Rizal Dwi Adi Nugroho Universitas Trunojoyo Madura

DOI:

https://doi.org/10.25181/jofsa.v9i1.3979

Keywords:

Farmer Decision, Logistic Regression, Sales System, Sweet Potatoes

Abstract

Farmers have two options in selling sweet potato crops, namely the lumpsum system and based on weight systems. However, the lumpsum system is considered detrimental to farmers because it contains an element of uncertainty. The purpose of the study was to analyze the factors that affect the selection of sweet potato sales system. The location determination was carried out purposively, namely in Sidorejo District, Magetan Regency. The sample was determined using the purposive sampling method of 43 farmers. Data were collected through structured interview techniques. The data analysis method used was logistic regression analysis. The results of the study showed that education, farming experience, land ownership and farmer group membership simultaneously have a real effect on the selection of the sales system. Partially, the factors of education and membership of farmer groups have a positive effect, while the factors of farming experience and land ownership have no real effect on the selection of the sales system. Farmers are expected to increase their knowledge by sharing information and farmer groups are also expected to become a forum for knowledge for their members through regular meetings, information sharing, and sales system selection strategies.

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