Indonesia Strategi Pengembangan Produk Biopestisida Berbasis Ekstrak Tumbuhan Pada Event MAHA Malaysia 2024

Risti  Ardilla Damanik; Sasmita  Siregar; Razean  Haireen Mohd Razali; Fatin  Nurliyana Ahmad; Rawaida  Rusli

doi:10.25181/jofsa.v9i1.3939

Authors

Risti Ardilla Damanik Universitas Muhammadiyah Sumatera Utara
Sasmita Siregar Universitas Muhammadiyah Sumatra Utara
Razean Haireen Mohd Razali Pusat Penyelidikan Tanaman Industri, MARDI Serdang, Malaysia
Fatin Nurliyana Ahmad Pusat Penyelidikan Sosio Ekonomi, Risikan Pasaran & Agribisnes, MARDI Serdang, Selangor Malaysia
Rawaida Rusli Pusat Penyelidikan Tanaman Industri, MARDI Serdang, Malaysia

DOI:

https://doi.org/10.25181/jofsa.v9i1.3939

Keywords:

Biopesticide, Eco-friendly Product, SWOT

Abstract

This research aims to analyze the marketing strategy of plant extract-based biopesticides, focusing on the challenges faced in the market, as well as consumer perceptions of natural products. In addition, the study also aims to capitalize on opportunities arising from the growing awareness of environmentally friendly agriculture and the trend in demand for organic products. Using SWOT analysis, primary data was collected through interviews and surveys conducted with producers and consumers. The data was then analyzed using the IFE and EFE matrix to evaluate internal factors such as strengths and weaknesses and external factors such as opportunities and threats. The results of this study show that the main strength of biopesticides lies in their environmentally friendly and health-safe nature, while the weakness is the high cost of production. Significant opportunities arise from the increasing demand for organic products despite having to compete with chemical pesticide products that already have a name in the market. This study confirms that SWOT analysis provides an effective strategic framework to improve the competitiveness of biopesticides. This strategy not only strengthens the product's position in the market, but also supports environmental sustainability and meets the global need for organic agriculture and provides a basis for the development of more innovative and applicable marketing strategies.

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