Analisa Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Jajanan Pasar Pada Masa Pandemi Covid-19 Di Kecamatan Delta Pawan Kabupaten Ketapang
AbstractThe world is currently experiencing a crisis caused by the Corona pandemic. The virus which has another name COVID-19 has also succeeded in changing people's behavior. Such as social distancing, for example, which affects changes in consumer behavior. Jajanan pasar are traditional Indonesian foods that are traded in markets, especially in traditional markets, usually made with unique tastes and attractive shapes. The purpose of this study is to determine the influence of consumer behavior factors (occupation, income, number of dependents, education level and age) in making decisions to purchase market snacks during the Covid 19 pandemic.The analytical method used is logistic regression analysis, which is one of the mathematical model approaches used to analyze the relationship of one or more independent variables with a dichotomous / binary categorical dependent variable. The results of the study explained that during the Covid pandemic 19 factors - consumer behavior factors in making decisions on buying market snacks in Delta Pawan District, Ketapang Regency, namely work, income, number of dependents, level of education and age did not have a significant effect on consumer behavior in making snack buying decisions. market in Delta Pawan District. Keywords: Covid 19, jajanan pasar, logistic regression
Bagus R. (2020). Dampak Pedemi Covid 19 Pada Berbagai Sektor Bisnis.
BPS [Badan Pusat Statistik]. (2020). Kabupaten Ketapang Dalam Angka 2020. Ketapang.
Engel, J. F., R. D. Bladiwell., dan P., & Miniard. (1994). Perilaku Konsumen Jilid 1. Jakarta: Bina rupa Aksara.
Jannah, N., Antara, M., & Effendy. (2018). Faktor-Faktor Yang Memengaruhi Perilaku Konsumen dalam Mengkonsumsi Buah Jeruk Impor Di Kota Palu. Agroland, 25(2), 121–129.
Ritonga, Z. (2017). Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pembelian Makanan Jajanan Tradisional Di Kelurahan Perdamean. Jurnal Ecobisma, 4(2), 951–952.
Sutarni, Irawati, L., Unteawati, B., & Yolandika, C. (2018). Proses Pengambilan Keputusan. Journal of Food System and Agribusiness, 2(1), 17–24. https://doi.org/10.31227/osf.io/4byj6
Yuliati, U. (2013). Faktor -Faktor Yang Mempengaruhi Konsumen Dalam Pembelian Makanan Jajan Tradisional Di Kota Malang. Manajemen Bisnis, 1(1), 7. https://doi.org/10.22219/jmb.v1i1.1318
Zukryandry, Hidayat, B., & Berliana, D. (2019). Analisis preferensi konsumen dan proksimat cookies bebas gluten berbahan baku tepung ubi kayu ( manihot utilissima ) tinggi protein. Journal of Food System and Agribusiness, 3(2), 63–71.
How to Cite
Copyright (c) 2021 Journal of Food System & Agribusiness
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
With the receipt of the article by the Journal of Food System and Agribusiness Editorial Board and the decision to be published, then the copyright regarding the article will be diverted to the Journal of Food System and Agribusiness.
Politeknik Negeri Lampung as the publisher of the Journal of Food System and Agribusiness holds the copyright regarding all the published articles in this journal.
Politeknik Negeri Lampung has the right to multiply and distribute the article and every author is not allowed to publish the same article that was published in this journal.
The manuscript authenticity and copyright statement submission can be downloaded ON THIS FORM. Fill out the form and submit as a supplementary file.
All publications by Journal of Food System and Agribusiness is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License.