Strategy of Rice Variety Technology Transfer for Supporting the Agricultural Inventions Commercialization
DOI:
https://doi.org/10.25181/jppt.v21i3.2152Abstract
Innovation is an important aspect in the nation's competitiveness. Technology transfer is required to bring invention into innovation. However, the implementation technology transfer, especially commercialization technology is still considerably low. This challenge is faced by Indonesian Agency for Agricultural Research and Development (IAARD) to commercialize Indonesian rice varieties. Adoption and interest of Industry in the commercialization of varieties invented by IAARD in 2019 was only 11%. This study aims to build roadmap business strategy for commercialization rice varieties invented by IAARD. The method used in this research was a business model canvas approach, SWOT analysis, and a strategic roadmap. The results showed that there were 11 strategies that can be applied in four approaches , namely a) intensive strategy: expanding and mapping new customer segmentation, optimizing promotion mechanisms and attracting new partners, and strengthening the organizational structure of implementing technology transfer, b) turn-around strategy: adding and increasing HR competence, planning R&D activities by measuring Technology Readiness Level (TRL or TKT), and increasing the capacity of facilities and infrastructure, c) diversification strategy: improving the quality of rice varieties and commercial technology transfer services, pre-licensing, and d) consolidation strategy: building information systems, collaborative alliances with stakeholders, and valuation of intangible assets. The strategies were described in 19 programs mapped on a strategy roadmap of transfer of technology on commercialization rice variety invented by IAARD.Downloads
References
Abe, H. et al. (2009) ‘Integrating business modeling and roadmapping methods-The Innovation Support Technology (IST) approach’, Technological Forecasting and Social Change, 76(1), pp. 80–90. doi: 10.1016/j.techfore.2008.03.027.
Balitbangtan (2020) Statistik Penelitian dan Pengembangan Pertanian 2019. Jakarta: IAARD Press.
Boehlje, M. (2004) ‘Business Challenges in Commercialization of Agricultural Technology’, IAMA, 7(1), pp. 91–104. doi: 10.22004/ag.econ.8124.
Costin, A. M. et al. (2014) ‘Roadmap to Guide Construction Safety Research Commercialization’, in 31st International Symposium on Automation and Robotics in Construction and Mining, ISARC 2014, pp. 646–653. doi: 10.22260/isarc2014/0086.
Dardak, R. A. and Adham, K. A. (2014) ‘Transferring Agricultural Technology from Government Research Institution to Private Firms in Malaysia’, in Procedia - Social and Behavioral Sciences. Elsevier B.V., pp. 346–360. doi: 10.1016/j.sbspro.2014.02.441.
David, F. R. (2011) Strategic Management Concept and Cases, 13ed. New Jersey, United Stated: Prentice Hall.
Direktorat Perbenihan Tanaman Pangan (2020) Laporan Tahunan Direktorat Perbenihan Tanaman Pangan Tahun 2015-2019, Direktorat Jenderal Tanaman Pangan. Jakarta. Available at: http://sakip.pertanian.go.id.
Fortune Business Insights (2019) Hybrid Rice Seeds Market, Fortune Business Insights. Available at: https://www.fortunebusinessinsights.com/hybrid-rice-seeds-market-104926 (Accessed: 14 June 2020).
Hendrix, T. (2018) ‘Nilai Penting dan Strategis Alih Teknologi Bagi Sebuah Lembaga Penelitian dan Pengembangan’, in Hendrix, T. (ed.) Penguatan Proses Alih Teknologi. Jakarta: LIPI Press, pp. 1–10.
Ismail, N., Nor, M. J. M. and Sidek, S. (2015) ‘A Framework for a Successful Research Products Commercialisation: A Case of Malaysian Academic Researchers’, Procedia - Social and Behavioral Sciences, 195, pp. 283–292. doi: 10.1016/j.sbspro.2015.06.163.
Kalay, F. and Lynn, G. S. (2015) ‘The impact of strategic innovation management practices on firm innovation performance’, Research Journal of Business and Management, 2(3), pp. 412–412. doi: 10.17261/pressacademia.2015312989.
Kementan (2019) Rencana Strategis Kementerian Pertanian 2020-2024. Jakarta. Available at: http://perencanaan.setjen.pertanian.go.id/public/upload/file/20200626095809Renstra-2020-2024-web.pdf.
Krishnamurti, I. and Biru, M. D. (2019) Prospek dan Tantangan Padi Hibrida di Indonesia. Jakarta. Available at: www.cips-indonesia.org.
Kunath, M. and Winkler, H. (2019) ‘Usability of information systems to support decision making in the order management process’, Procedia CIRP, 81, pp. 322–327. doi: 10.1016/j.procir.2019.03.056.
Mulyani, A. et al. (2016) ‘Analisis Konversi Lahan Sawah : Penggunaan Data Spasial Resolusi Tinggi Memperlihatkan Laju Konversi yang Mengkhawatirkan’, Jurnal Tanah dan Iklim, 40(2), pp. 121–133. doi: http://dx.doi.org/10.21082/jti.v40n2.2016.121-133.
Osterwalder, A. and Pigneur, Y. (2010) Business Model Generation, A Handbook for Visionaries, Game Changers, and Challengers. Edited by T. Clark. Canada: John Wiley & Sons, Inc.
Phaal, R., Farrukh, C. and Probert, D. (2004) ‘Customizing Roadmapping’, Research-Technology Management, 47(2), pp. 26–37. doi: 10.1080/08956308.2004.11671616.
Pusdatin (2019) Buletin Konsumsi Pangan. Jakarta. Available at: http://epublikasi.setjen.pertanian.go.id/arsip-buletin.
PVTPP (2020) Pendaftaran Varietas Hasil Pemuliaan 2006-2020. Jakarta. Available at: http://pvtpp.setjen.pertanian.go.id/cms2017/wp-content/uploads/2012/09/2.-VHP-Terdaftar-Ringkas-Fix.pdf.
Qoirunisa, A. S. and Nurmalina, R. (2013) ‘Pendapatan usahatani padi hibrida dan padi inbrida di Kabupaten Bogor Provinsi Jawa Barat’, Pangan, 22(4), pp. 329–348. doi: https://doi.org/10.33964/jp.v22i4.135.
Sirnawati, E. and Ratule, M. T. (2020) ‘Operasionalisasi Spektrum Diseminasi Multi Channel (SDMC) Teknologi Pertanian untuk Diseminasi yang Efektif’, Forum Penelitian Agro Ekonomi, 38(2), pp. 31–47. doi: http://dx.doi.org/10.21082/fae.v38n2.2020.31-47.
Toro-Jarrín, M. A., Ponce-Jaramillo, I. E. and Güemes-Castorena, D. (2016) ‘Methodology for the of Building Process Integration of Business Model Canvas and Technological Roadmap’, Technological Forecasting and Social Change, 110, pp. 213–225. doi: 10.1016/j.techfore.2016.01.009.
Wonglimpiyarat, J. (2016) ‘The Innovation Incubator, University Business Incubator and Technology Transfer Strategy: The Case of Thailand’, Journal Technology in Society, 46(1), pp. 18–27. doi: 10.1016/j.techsoc.2016.04.002.
Yuniasih and Hidayat, M. (2018) ‘Tantangan Alih Teknologi Berbasis Hasil Riset’, in Hendrix, T. (ed.) Penguatan Proses Alih Teknologi. Jakarta: LIPI Press, pp. 117–129.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Jurnal Penelitian Pertanian Terapan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.