Pemberdayaan Usaha Bersama “Indy’’ Desa Haduyang Kabupaten Lampung Selatan dalam Pengembangan Snack Makanan Jadul

Abstract

The activity program aims to: (1) foster innovation in packaging, form, and various
flavors on local resource-based products, (2) wider MSME product marketing
strategies through e-commerce media as providers of "old school" snack foods to the
public, ( 3) and the mechanism to obtain P-IRT as a market guarantee for consumers.
The method implemented is a counseling method and demonstration method of the
Joint Business partners of INDY as many as 15 people. Counseling methods on P-IRT
licensing, and demonstration methods on product packaging, snack processing in
various shapes and flavors, and the use of e-commerce. Expected outputs are
production, income and product sales reminders, publications at national seminars,
mass media, and documentation in activity videos. Problems faced by the Joint
Business ÏNDY can be done with several approaches, namely: group approach
(counseling), demonstration of ways, and training. The target and output in this
activity in general are to increase knowledge and skills to develop various traditional
snack foods (DNDY) in Haduyang Village, Natar District. Whereas specifically are:
Processed snack products Joint Business ÏNDY has good quality products from the
taste and types of snacks, namely banana chips, spinach chips, peanut brittle, coconut
roots so that it can be accepted by consumers (improved packaging and product
labeling); Continuity of snack products "Joint Business" INDY "can run by the
production plan so that it can have a significant effect on improving the welfare of the
community and opening new jobs; Increased sales of snacks for "INDY" Joint
Businesses from 10 kg/week to 20 kg/month and expanded marketing of "INDY" Joint
Business products to the Bandar Lampung area

Keywords: Packaging, Snacks, marketing