Analisis Efesiensi Tataniaga Kopi di Desa Ngarip Kecamatan Ulubelu Kabupaten Tanggamus

Authors

  • Mohammad Welly Justiceawan Politeknik Negeri Lampung
  • Marlinda Apriyani Politeknik Negeri Lampung
  • Fadila Marga Saty Politeknik Negeri Lampung

DOI:

https://doi.org/10.25181/jofsa.v4i1.1518

Abstract

The research aimed to analyze coffee marketing channels in Ngarip Village, Ulubelu Subdistrict, Tanggamus Regency, analyze marketing margins , and analyze Marketing Efficiency . The method used was a survey method using questionnaires and the data that used were quantitative and qualitative data. The results of the study illustrated that there were 2 coffee marketing channels, named channel 1 (farmers - KUB - consumers) and channel 2 (farmers - collectors - KUB - consumers). The results of the marketing margin and Farmer's share show that marketing channel 1 marketing margin was (Rp. 17,730) and Farmer's share (98%) while marketing channel 2 marketing margin was (Rp. 17,730) and Farmer's share was (95%) ), this shows that marketing channel 1 was more efficient than marketing channel 2 because marketing channel 1 generated greater Farmer's share (98%) compared to farmer's share marketing channel 2 (95%)Keywords: Coffee, Farmer's Share, Marketing Channels, Marketing Efficiency, Marketing Margins.

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Published

2020-06-01

How to Cite

Justiceawan, M. W., Apriyani, M., & Saty, F. M. (2020). Analisis Efesiensi Tataniaga Kopi di Desa Ngarip Kecamatan Ulubelu Kabupaten Tanggamus. Journal of Food System & Agribusiness, 4(1), 17-24. https://doi.org/10.25181/jofsa.v4i1.1518

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