Shallot penetration in the export market

Abstract

Realization of Indonesia's shallot exports is targeted to be achieved in 2025,
therefore a strategy is needed to realize the shallot as an export market. The following paper
presents 1) Export market opportunities; (2) Market structure and performance; and (3) Factors
affecting export market access. The methodology: Research was conducted through a survey,
interviewed 28 respondents in the provinces of West and Central Java in 2017. Data analysis
for Objective 1) Identifying and mapping market opportunities; Objective 2) Refers to
Structure Conduct Performance (SCP); Objective 3) Qualitative analysis which is presented
descriptively. Results: 1) Shallots have a chance to be exported to Malaysia, Russia, and the
United States. 2) The international market structure of shallots is an oligopoly. 3) Technical
influential factors were no adequate Good Farming Practices technology and product quality
have not reached the export standard, economically producers have no adequate capital, and
socially were marketing networks that are still limited to village-level traders. Strategies to
penetrate shallot in the export market are: take advantage of market opportunities, implement
GAP, assist certification, subsidize capital, and shorten the marketing chain