Shallot penetration in the export market

Abstrak

Realization of Indonesia's shallot exports is targeted to be achieved in 2025,therefore a strategy is needed to realize the shallot as an export market. The following paperpresents 1) Export market opportunities; (2) Market structure and performance; and (3) Factorsaffecting export market access. The methodology: Research was conducted through a survey,interviewed 28 respondents in the provinces of West and Central Java in 2017. Data analysisfor Objective 1) Identifying and mapping market opportunities; Objective 2) Refers toStructure Conduct Performance (SCP); Objective 3) Qualitative analysis which is presenteddescriptively. Results: 1) Shallots have a chance to be exported to Malaysia, Russia, and theUnited States. 2) The international market structure of shallots is an oligopoly. 3) Technicalinfluential factors were no adequate Good Farming Practices technology and product qualityhave not reached the export standard, economically producers have no adequate capital, andsocially were marketing networks that are still limited to village-level traders. Strategies topenetrate shallot in the export market are: take advantage of market opportunities, implementGAP, assist certification, subsidize capital, and shorten the marketing chain