Strategi Pengembangan Agroindustri Kopi di Kabupaten Kerinci

Authors

  • Dina Yuliasty Lamefa IPB University
  • Sukardi Sukardi IPB University
  • Sapta Raharja IPB University

DOI:

https://doi.org/10.25181/jaip.v8i2.1480

Keywords:

agroindustry, agribusiness, AHP analysis, Strategy, SWOT

Abstract

Coffee is one of the plantation products with significant importance in the economy of Kerinci Regency, and several obstacles have been reported in agroindustry development. This study is focused on designing a strategy to develop the industry in the region. The study was conducted in Kerinci Regency from January 2017 until October 2017. The data was collected by observation, questionnaires, and in-depth interviews through Focus Group Discussion (FGD). In addition, research analysis used internal and external factor methods, internal and external matrices (IE Matrix), and SWOT matrices. The result show the value of the internal and external factors obtained to be 2,759 and 2,888, respectively. When mapped, the IE matrix value is in cell V (five). However, the suitable strategies are the growth and stability strategy, essential for market penetration and product development. Based on AHP analysis, the three main strategic priorities to be applied  are land expansion (0,230), guidance and facilitation of the market information (0,178), and infrastructure improvement (0,124)

Author Biographies

Dina Yuliasty Lamefa, IPB University

Program Studi Teknologi Industri Pertanian, Sekolah Pascasarjana Institut Pertanian Bogor

Sukardi Sukardi, IPB University

Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Institut Pertanian Bogor

Sapta Raharja, IPB University

Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Institut Pertanian Bogor

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Published

2020-10-15

How to Cite

Lamefa, D. Y., Sukardi, S., & Raharja, S. (2020). Strategi Pengembangan Agroindustri Kopi di Kabupaten Kerinci. Jurnal Agro Industri Perkebunan, 8(2), 85-98. https://doi.org/10.25181/jaip.v8i2.1480

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Article