Pengembangan Media Promosi Berbasis Web Sebagai Optimasi Usaha Kopi di Desa Kalisari Natar Lampung

Abstract

Coffee, specifically fine Robusta Lampung, is the superior commodity which is cultivated and produced by farmers in West Lampung. Ground coffee with fine quality is one of the product that can be derived from coffee bean and can be sold to the wide range of market. The farmer group in Kertasari Village, Natar, namely The Sido Maju group, establish the partnership with farmers from West Lampung and Oku in order to fulfill the needs of the coffee bean as the raw material to produce ground coffee under the “Kopi Tenant” brand. The marketing of this ground coffee, however, still has several limitations such as the narrow marketing scope, poor marketing and promotion, and it has not submitted as an intellectual property. Therefore, to overcome those limitations, several works to assist The Sido Maju group can be done, such as (1) implementing web-based and online marketing which can be managed by the group, (2) Providing documents assistance for “Kopi Tenant”, (3) analyzing the “Kopi Tenant” chemical composition so that it can be promoted as a coffee with functional properties that can give health benefits, and (4) providing the post-harvest practices assistance according to SNI 2907-2020. Counseling and training on how to register their brand as an intellectual property, the post-harvest practices (according to SNI 2907-2020), and the demonstration on how to use and manage the web- based market and online media was provided to 14 members of Sido Maju Group. Finally, The conclusion of the implementation of Community Service is that the use of the website as a promotional media can increase sales of the "Sido Maju" business group adjusted to the coffee product produced, namely Tenant Cofffee with the link https://tenant-coffee.id/. Besides being able to increase sales, this website is also expected to expand the reach of consumers, where currently consumers of the "Sido Maju" business group are still only in local areas.