Preperensi Kepentingan Pelaku Usaha UKM Tahu Tempe di Kota Bandar Lampung

Abstrak

This research was conducted to look at the preference of the interests of entrepreneurs in the business of tempe tofu in Bandar Lampung in running their business, with turnover / sales variables, profit / profit, low business costs, quality of services / products, environmentally friendly products / services, and waste not pollute the environment. The research was carried out by taking a sample of 30 SME entrepreneurs in the city of Bandar Lampung, the method of data collection was done by interview (questionnaire) distributed to respondents. Data analysis method used is descriptive qualitative method. The results showed that businesses prefer earnings as an important thing in doing business activities (57% of respondents answered as choice 1 "very important"), the next choice was turnover (53% answered as the "important" second choice), low business costs as a third choice "quite important" (as much as 73%), the quality of services / products as a fourth choice "less important" (as much as 63%), while environmentally friendly products / services became the fifth choice "not important" (as much as 67%), and waste that does not pollute the environment is in the sixth last choice "very unimportant" for SME tempe tofu makers in Bandar Lampung City. Keywords: Tempe, Tofu, UKM