Persepsi Pelaku UMKM Terhadap Penerapan e-Bisnis Pertanian di Bandar Lampung

Abstract

As the development of SMEs agriculture in Bandar Lampung, other sectors also developed, namely information, communication, and technology. This phenomenon is seen in the increasing and mushrooming of internet usage in all circles of society. E-business is a business activity that uses a network base that not only includes purchases, sales, and services but also includes customer service and cooperation with business partners, both individuals, and agencies. The purpose of this study was to analyze the perceptions of SMEs actors in the utilization of agricultural e-Business. The research was carried out in Bandar Lampung, namely SMEs in saprotan, various chips, processed fish, horticultural, emping. Respondents spread in several sub-districts with 30 people. The results of the study show that the majority of SMEs entrepreneurs feel positive benefits with the existence of e-Business, both from increasing products, sales, and consumers while the majority of obstacles faced are lack of skills in mastering e-Business. Keywords: e-business, MSME actors, perception