PELATIHAN DIGITAL MARKETING SEBAGAI UPAYA PROMOSI PRODUK KAMPUNG KAKAO DI DESA SUNGAI LANGKA

Abstrak

Sungai Langka is one of the cocoa-producing villages in Gedong Tataan District, Pesawaran Regency, Lampung Province. Rare River is designated as one of the cocoa-producing villages because it has many cocoa farmer groups. One of the farmer groups in Sungai Langka Village is the Mahesa Jaya, a farmer group. Sungai Langka is one of the tourist destinations in the Pesawaran district. Defined as a tourist village, of course, the Langka River has various supporting objects, including beautiful nature, friendly residents, cool air, unspoiled rice fields, and natural scenery. The developments in the field of information and communication technology at this time directly have a positive impact on various fields of life in society, one of which is the use of web-based media as a medium for disseminating information and communication. Cocoa farmer groups in Mahesa Jaya need to have the right media and gain additional knowledge and skills to improve their current skills, especially in the utilization and use of web-based digital media as a medium for the promotion and marketing of cocoa villages. Thus, in this community service activity, it is necessary to provide training, namely "Website Management as a Media Information and Promotion of Cocoa Village in Sungai Langka". Through this training activity, it is hoped that it can improve the understanding and skills of participants regarding website management and digital marketing of cocoa village.