Community Based Tourism Model Development in a Cultural Conservation, Agro Tourism Management, and Creative Economics in Sailing Tourism Village, Tanggamus Regency


  • Meyliana Astriyantika Politeknik Negeri Lampung
  • Refdi Akmal Politeknik Negeri Lampung



The principle of sustainable tourism development is derived from variousattractions management concepts, which is applied among others in ecotourism and tourismvillages. The tourism village is developed by exploring the potential that exists in thevillage, both natural potential, customs of the surrounding community, cultural uniqueness,and patterns of life that occur in daily life. The tourism village directly involves theparticipation of the local community as a party that is in direct contact withtourists, so that itbecomes a special concern to determine the management model by making the community asubject, not just an object. One of the tourism villages that has been active in LampungProvince is in Tanggamus Regency, namely Sailing tourism village as a weaving industrycenter of Lampung. The village offers the attractiveness ofthe process of making Lampungtapis woven cloth to the sales process. In addition, thereare also agro-tourism locations withfruit gardens as objects and waterfalls, as well as springs managed by the community. Theexistence of the Sailing tourism village, which is positioned in the middle of communitysettlements and even formed with collaboration between communities, becomes a specialdemand that the management of this area should be designed with the participation of thecommunity as tourism actors, one of which is through the concept of developing communitybased tourism (CBT) in 3 participations, namely ideas, material, and real action. Thecommunity based tourism model designed from the findings in the Sailing tourism villagehas 4 stages, namely identifying potential that can be developed into attractiveness, raisingawareness to the public as subjects and tourist objects, developing a managementorganization with the formation of organizational structures and governance documents, andimplementing tourism programs and businesses.


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