Descriptive Study Of Value Chain For Creating Competitive Benefits In The Rattan Industry

Authors

  • Evi Yuniarti
  • Anita Kusuma Dewi
  • Lihan Puspo R

DOI:

https://doi.org/10.25181/esai.v7i2.986

Abstract

The objective of this research is to make deep analysis of how the cluster of rattan industry managed their activities using value chain strategy. This is important because of value chain analysis, both activities which have or have not been of great value to the company's competitive advantage can be identified. By doing this analysis, how the company's resources are integrated into a competitive advantage can be seen as well. The results showed that the average value of the respondents in the rattan industry Natar South Lampung, the main activity is high. The average value of the respondents' perception of the owners  showed rattan industry in Natar South Lampung, the terms of support activity is at the average level.Key words: value chain, rattan , competitive, advantage

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Author Biographies

Evi Yuniarti

Staf Pengajar pada Program Studi Akuntansi Jurusan Ekonomi dan Bisnis Politeknik Negeri Lampung

Anita Kusuma Dewi

Staf Pengajar pada Program Studi Akuntansi Jurusan Ekonomi dan Bisnis Politeknik Negeri Lampung

Lihan Puspo R

Staf Pengajar pada Program Studi Akuntansi Jurusan Ekonomi dan Bisnis Politeknik Negeri Lampung

References

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Weiler, jhon, Schemel, Nelson. 2003 : Value Chain And Value Coalitions, ICH White paper. From : WWW.ICHnet.org retrieved 3 Mei 2003.

Published

2018-07-12

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Artikel