TY - JOUR AU - Patimah, Lusi AU - Trimo, Lucyana PY - 2019/07/25 Y2 - 2024/03/29 TI - Beberapa Faktor Penentu Keberlanjutan Usaha Agroindustri Teh Rakyat JF - Jurnal Agro Industri Perkebunan JA - J. Agro Ind. Perkeb. VL - 7 IS - 1 SE - DO - 10.25181/jaip.v7i1.780 UR - https://jurnal.polinela.ac.id/AIP/article/view/780 SP - 11-21 AB - <p><em>Agroindustry tea smallholder who still survive until now in the area of Bandung Regency, namely agroindustry</em><em> tea small holder </em><em>Farmer</em><em> of</em><em> Group Barokah in the Village of Lebak Muncang, Subdistrict Ciwide</em><em>y</em><em>. </em><em>This agroindustry persisted, although experiencing various problems, among others: </em><em>a) </em><em>have not received help from the government for the factory, the processing machine is limited, </em><em>b) </em><em>the lack of supply of raw materials</em><em>, c</em><em>) unmet condition of factory hygiene, </em><em>d</em><em>) no SOP (Standard Operating Procedure) written, </em><em>e</em><em>)</em><em> </em><em>the distribution of products is limited, </em><em>f)</em><em> marketing is not yet wide, </em><em>and g</em><em>) the presence of new competitors who buy raw materials higher. </em><em>T</em><em>he purpose of this study is to describe </em><em>several factors determining the sustainability of agroindustry tea small holder. </em><em>The research technique was conducted through case study. The determination of informant is done purposively that is: staff of the </em><em>d</em><em>epartment of agriculture, vice chairman of Farmers Group, manager agroindu</em><em>s</em><em>tr</em><em>y</em><em> tea folk, farmer suppliers</em><em>. </em><em>Secondary data is collected from: documents in related institutions and journals. Data and information obtained were analyzed descriptively. The results showed that</em><em> several factors determining the sustainability of agroindustry tea small holderGroups of Farmers Barokah is: </em><em> </em><em>a</em><em>) good product quality, </em><em>b</em><em>) the existence of grading process, </em><em>c</em><em>) the availability of raw materials continue, because the form of farmer, </em><em>d</em><em>) </em><em>workers with a </em><em>solid sense of </em><em>family</em><em>, </em><em>e</em><em>) finance is able to hire employees and buy raw materials in cash</em><em>, f</em><em>) customer loyalty, </em><em>g</em><em>) areas supportive for tea business activities, </em><em>and h</em><em>) promotional assistance from local government</em><em>.</em></p> ER -